If you were on a New York subway last fall, you might have noticed a provocative ad that showed soda being poured from a plastic bottle into a tumbler. By the time the soda hit the tumbler, it had transformed into fat -- globby, disgusting, yellow-orange human fat, which pooled in the bottom of the glass and burped over the brim. The headline: "Are You Pouring on the Pounds?"You would have regretted encountering this ad with a mouthful of cheese Danish.
It was, in fact, the first punch landed in what may be a 10-round fight against sugary soda. It's no surprise why the ad stuck: It packed an emotional punch. The ad is masterfully simple: Sugary soda equals fat.
No one's disputing that. Public-health officials are making a different argument, namely, that sodas are the low-hanging fruit in the obesity battle. (Low-hanging fat?) A small behavioral change -- ditching sugary sodas -- would have a big impact on health.
But come on, are sodas really so bad? Here are the facts: 1) Drinking one can of soda per day can add as much as 10 pounds to your weight in a single year. 2) Studies have shown that people do not eat less food when they drink more calories. Beverage calories are extra calories. 3) "For each extra can or glass of sugared beverage consumed per day, the likelihood of a child becoming obese increases by 60%," according to an article coauthored by a Yale professor and a former health commissioner. 4) And meanwhile, what's the case for soda? Let's face it: A Snickers is a nutritional wonderland compared to a Coke. Yoli is the answer, No Sugar, No Preservatives, No Artificial ingredients.
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